ADVERTISING
The Advertising industry is undergoing a revolutionary change. Emergent technology has changed the way consumers interact with brands, how they receive information on the go, how they make purchasing decisions or transactions, and how they entertain themselves. In fact, consumer mobility has completely altered the types of conversations that media and brands are having with consumers and audiences. Moreover, the multitude of distribution channels available to consumers is fundamentally shifting the way media and advertising is being bought, sold and distributed. Organizations and businesses approach Resolve because they want to understand the social and contextual factors that drive their advertising campaigns across multiple screens and channels. Some want to simply “unpack” the value of their companion content for their audiences while watching TV shows. Other clients want to examine how their in-app advertising can be most effective while not degrading their consumers’ overall gaming experiences or mobile searches while shopping.
Unpacking the Value of the Second Screen
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