PERSONAL TECHNOLOGY
No other product has more quickly become a new category faster than the tablet device. Acknowledged as one of the earliest strategic market research firms to examine early tablet adoption, Resolve has had our finger on the pulse of the tablet market since it began. Tablet devices have become a very strong consumer play with Apple holding the clear majority of market share. As more brands release their tablet devices into the marketplace, adoption within the enterprise sector still remains an open question.
Resolve’s syndicated indicators reveal that in less than one year, the rate of potential change of laptop cannibalization is much higher than most of our competitors are willing to admit. In fact, elements such as cloud computing, diversification and maturity of the competitive marketplace, incremental refinements in tablet product development, the resolution of security issues, and the eventuality of Microsoft Office for tablet devices will accelerate their proliferation into the enterprise. Why? Simply put, because everyone wants one.
Tablets for All: Consumers and Professionals
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